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The idea of AD x SD was all about breaking away from the confines of an aesthetic and keeping true to the nature of what the Simar Dugal legacy stands for. It always has been about empowering culturally ascended artisans and using their mastery as a base and creating an amalgamation of what was and what will be, in essence cultural confluence of the past and the future. This is and will always remain the ethos of the Simar Legacy and the Arjan Dugal brand.
